Student Guide: Starting Your Own Business Project

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Create a small business idea and prepare to host a game, craft, activity and/or sell a product or service. You will:

• Write a business plan 
• Design a logo/brand 
• Apply to become a vendor booth 
• Practice sales, marketing, and communication skills

A business plan is a written guide for your business idea—it explains what you’re selling, who will buy it, and how you’ll make money

1. Business Idea 

• What are you selling? 
• Why would people want it? 

2. Target Customers 

• Who will buy your product? (age, interests, needs) 

3. Unique Selling Point (USP) 

• What makes your product different or better? 

4. Pricing 

• How much will you charge? 
• Will you make a profit? 

5. Marketing Plan 

• How will people find out about your business? 

6. Basic Costs & Profit 

• What materials do you need? 
• How much will you earn? 

 Most business plans include sections like summary, product/service, marketing, and financial plan

Helpful Links: 

https://www.kidspreneurship.com/free-printables/business-plan-template-for-kids/

https://4-h.org/clover/activities/entrepreneurship/

https://bizkids.com/

Your brand is how your business looks and feels.

1. Choose a business name 
2. Pick colors and fonts 
3. Design a simple logo 
4. Make sure it matches your product 

• Keep it simple and easy to read 
• Use 2–3 colors max 
• Make it memorable

Helpful Links:

https://www.canva.com/create/logos/

Your booth is your mini store setup.

• Table covering (matches your brand colors) 
• Product display (neat and organized) 
• Sign with your business name & prices 
• Decorations to attract attention

• Make your booth eye-catching 
• Keep it clean and uncluttered 
• Make pricing easy to see

• Posters or flyers 
• Social media (if allowed) 
• Word of mouth (tell friends!) 

Understanding your market and customers is key to success

• Smile and greet customers 
• Explain your product clearly 
• Be polite and confident

“Hi! Would you like to check out our ___? It’s great because ___.”

• Eye contact 
• Clear speaking 
• Listening to customers 
• Answering questions politely

• Ignoring customers 
• Talking too quietly 
• Being rude or distracted